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Senior Marketing Manager
application closing date: 2024-03-20T12:00:00+00:00
based near: Egrove Park
type: Vacancy
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further particulars: Job Description
contact: Kateryna Tolok
organization part: Saïd Business School
spatial: Saïd Business School, Park End Street, Oxford and Egrove Park, Kennington
application opening date: 2024-03-06T09:00:00+00:00
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comment: Grade 8: £45,585 - £54,395 per annum Fixed-term contract for one year, full time As the Senior Marketing Manager for Executive Degrees, you will play a pivotal role in shaping and executing the marketing strategy for our Executive MBA programme and the broader Executive Degrees' portfolio. Reporting to the Associate Director, you will lead a dedicated team, driving innovation in digital marketing, and contributing significantly to the recruitment targets of our prestigious programmes. Key responsibilities: * Develop and execute the overarching marketing strategy for the Executive Degrees' portfolio, ensuring alignment with overall school objectives. * Set and drive KPI targets for the marketing section, regularly reporting performance to the Associate Director and suggesting enhancements. * Manage and lead the Marketing team, including professional development, performance reviews and appraisals. * Directly oversee the budget for Executive MBA marketing, Executive Diplomas and related programmes, ensuring strategic spending and reporting on overall performance. * Identify and capitalise on new marketing opportunities, implementing best practices and creating solutions for potential challenges. You should have substantial experience in developing, planning, implementing and evaluating integrated marketing campaigns across various channels, including online marketing. You should demonstrate knowledge of social media platforms (LinkedIn, Facebook, Twitter) and direct/database marketing. Strong planning and evaluation skills for managing a budget exceeding £600k, experience in crafting effective marketing communications for diverse audiences and channels, excellent verbal communication and presentation skills, proficiency in IT skills (Microsoft Office and CRM software packages) and outstanding interpersonal skills are also essential. Further information on this role can be found in the job description. The Saïd Business School offers very generous benefits, some of whi…
salary: Standard Grade 8: £45,585 - £54,395 per annum
comment: Grade 8: £45,585 - £54,395 per annum Fixed-term contract for one year, full time As the Senior Marketing Manager for Executive Degrees, you will play a pivotal role in shaping and executing the marketing strategy for our Executive MBA programme and the broader Executive Degrees' portfolio. Reporting to the Associate Director, you will lead a dedicated team, driving innovation in digital marketing, and contributing significantly to the recruitment targets of our prestigious programmes. Key responsibilities: Develop and execute the overarching marketing strategy for the Executive Degrees' portfolio, ensuring alignment with overall school objectives. Set and drive KPI targets for the marketing section, regularly reporting performance to the Associate Director and suggesting enhancements. Manage and lead the Marketing team, including professional development, performance reviews and appraisals. Directly oversee the budget for Executive MBA marketing, Executive Diplomas and related programmes, ensuring strategic spending and reporting on overall performance. Identify and capitalise on new marketing opportunities, implementing best practices and creating solutions for potential challenges. You should have substantial experience in developing, planning, implementing and evaluating integrated marketing campaigns across various channels, including online marketing. You should demonstrate knowledge of social media platforms (LinkedIn, Facebook, Twitter) and direct/database marketing. Strong planning and evaluation skills for managing a budget exceeding £600k, experience in crafting effective marketing communications for diverse audiences and channels, excellent verbal communication and presentation skills, proficiency in IT skills (Microsoft Office and CRM software packages) and outstanding interpersonal skills are also essential. Further information on this role can be found in the job description. The Saïd Business School offers very generous benefits, some of which are: Ge…

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value: Senior Marketing Manager, Executive Degrees Park End Street, Oxford and Egrove Park, Kennington Grade 8: £45,585 - £54,395 per annum Fixed-term contract for one year, full time Saïd Business School, University of Oxford The role Responsibilities Reporting to the Associate Director, the postholder will lead the marketing activity for the Executive MBA programme and oversee the development and implementation of the overarching marketing strategy for the wider Executive Degrees’ portfolio to meet the recruitment targets of the programmes. The individual will lead a team consisting of a Marketing Manager, two Marketing Officers, and occasional support from external providers to execute annual tactical plans utilising the entire marketing mix, with particular emphasis on digital marketing. • Developing the overarching marketing strategy and setting marketing targets across the portfolio of Executive Degree Programmes – a key part of the overall School portfolio directly impacting the volume of quality leads generated for the Recruitment team. • Leadership of the marketing section for the specialist executive masters’ programmes, including the Executive MBA, with direct responsibility for delivering adequate leads to achieve target student numbers. • Setting and driving KPI targets for the marketing section across the entire portfolio and reporting back to the Associate Director on meeting these performance targets and ways to enhance this process. Ensuring all marketing activities are measured and evaluated across the Executive Degrees’ portfolio. • Line management of the Marketing team including the professional development, objective setting, performance review and appraisal. • Direct management of EMBA marketing budget, MSc in Major Programme Management and MSc in Global Healthcare Leadership and oversight of the Executive Diplomas, with accountability for strategic spending activities across the budget for the whole academic year. Reporting back to the Associate Dire…

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