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Marketing Manager, MFE and DPhil Programmes
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contact: Kateryna Tolok
application opening date: 2024-05-14T09:00:00+01:00
comment: Grade 7: £36,024 - £44,263 per annum Fixed-term contract up to 12 months, full time As the MFE and DPhil Marketing Manager, you will be a key member of the Corporate Marketing & Communications Team, reporting directly to the Head of Customer Marketing. Your primary responsibility will be to support student recruitment for the MSc Financial Economics (MFE), DPhil Management Studies and MSc Law and Finance programmes. Additionally, you will provide marketing support to other accredited degree and Executive Education Programmes to achieve their respective targets. Key responsibilities: Develop and execute effective international marketing plans to attract high-quality leads and enhance programme profiles. Manage the implementation of marketing plans, including budget accountability and regular reporting on spending and campaign effectiveness. Conduct market research and build relationships with students and alumni to understand programme motivations and inform future marketing strategies. Utilise various marketing activities and media, with a focus on digital marketing, to generate quality leads and refine strategies based on analysis. Assist in organising and promoting events, both locally and internationally, as part of the business development strategy. You should have demonstrated experience in developing, planning, implementing and evaluating integrated marketing campaigns across various channels, including online platforms. You must also have a proven track record of budget management and be proficient in social media marketing, with the ability to leverage its opportunities effectively. Additionally, you should have experience in direct/database marketing and writing compelling marketing communications for diverse audiences and channels. Further information on this role can be found in the job description. The Saïd Business School offers very generous benefits, some of which are: Generous holiday allowance of 38 days including bank holidays Hybrid working Member…
comment: Grade 7: £36,024 - £44,263 per annum Fixed-term contract up to 12 months, full time As the MFE and DPhil Marketing Manager, you will be a key member of the Corporate Marketing & Communications Team, reporting directly to the Head of Customer Marketing. Your primary responsibility will be to support student recruitment for the MSc Financial Economics (MFE), DPhil Management Studies and MSc Law and Finance programmes. Additionally, you will provide marketing support to other accredited degree and Executive Education Programmes to achieve their respective targets. Key responsibilities: * Develop and execute effective international marketing plans to attract high-quality leads and enhance programme profiles. * Manage the implementation of marketing plans, including budget accountability and regular reporting on spending and campaign effectiveness. * Conduct market research and build relationships with students and alumni to understand programme motivations and inform future marketing strategies. * Utilise various marketing activities and media, with a focus on digital marketing, to generate quality leads and refine strategies based on analysis. * Assist in organising and promoting events, both locally and internationally, as part of the business development strategy. You should have demonstrated experience in developing, planning, implementing and evaluating integrated marketing campaigns across various channels, including online platforms. You must also have a proven track record of budget management and be proficient in social media marketing, with the ability to leverage its opportunities effectively. Additionally, you should have experience in direct/database marketing and writing compelling marketing communications for diverse audiences and channels. Further information on this role can be found in the job description. The Saïd Business School offers very generous benefits, some of which are: * Generous holiday allowance of 38 days including bank holidays * Hybrid …
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value: Marketing Manager, MFE and DPhil Programmes Park End Street, Oxford Grade 7: £36,024 - £44,263 per annum Fixed-term contract up to 12 months, full time Saïd Business School, University of Oxford The role The Corporate Marketing & Communications (CM&C) Team are responsible for building the reputation of the School, developing and implementing tools and processes to support the Programme and Centre marketing activities as well as providing dedicated support on certain Programmes and cross School projects. The right candidate will have proven experience of working in a busy, sometimes pressured environment and ability to work supportively in a matrixed team. Responsibilities • Lead on the development of an effective international marketing plan that will generate the required number of high-quality leads and build the profile of the programmes. • Manage the implementation of the marketing plan with direct accountability for the portfolio marketing budget of approximately £100,000, reporting back on spending to the Programme Directors and the Finance team at agreed intervals. The MFE and DPhil Marketing Manager will be responsible for working with external suppliers and liaising with internal teams to develop and implement differentiated and integrated marketing plans and campaigns that cut through to meet the stakeholders’ respective objectives. They will utilise the entire marketing mix, with particular emphasis on digital marketing, to attract an internationally diverse cohort of high calibre individuals and organisations, raise the School’s profile and reputation. • Provide regular reports to the respective Programme Directors and Recruitment Managers analysing and measuring the effectiveness of campaigns, drawing upon extensive data, with a view to informing future efforts. • Liaise with the other Programme Marketing Managers and Marketing Officers to provide best practice guidance on social media and marketing automation campaigns They will contribute to the deliv…

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