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Blavatnik School of Government, Radcliffe Observatory Quarter, Woodstock Road, Oxford, OX2 6GG
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**About the Blavatnik School of Government** Our vision is of a world better led, a world better served and a world better governed. We are a global school committed to improving the quality of government and public policymaking worldwide, through three routes: **teaching** **current and future leaders** ; **generating** **research with impact** ; and **engaging** **with governments and practitioners**. **What we offer** The School is a collaborative, friendly, and dynamic department based in an award-winning building in Oxford. We host regular events and talks with well- known guest speakers – all of which are open to staff. On the social side, we have regular coffee/cake mornings for staff, a family-friendly Halloween event, and Christmas and summer parties. As an employer, we genuinely care about our employees’ wellbeing and this is reflected in the range of benefits that we offer including: * An excellent contributory pension scheme * 38 days’ annual leave * Family leave schemes and a comprehensive range of childcare services * Cycle loan scheme and discounted bus travel and Season Ticket travel loans * Membership to a variety of social and sports clubs * Opportunities for remote working. More information about working at the School can be found on our jobs page. **About the Role** We are seeking a Campaigns and Marketing Manager to join our External Relations team to help directly deliver our mission through creative storytelling and applied digital skills. You will run a range of paid and organic communications and marketing campaigns to support the promotion of, and recruitment to, our degree and executive programmes. You will be results-driven, using data and digital tools effectively to shape campaigns and the storytelling you do about the extraordinary and innovative work of the School and of the inspirational people in our global community. This post is to cover the absence of the substantive postholder, who is taking a period of maternity leave. The post is available until 30 June 2026 or the actual return of the substantive postholder, or the resignation of the substantive postholder and employment of a new postholder, whichever is the earliest. We hope the successful candidate can start in May 2025, or as soon as possible thereafter. **About You** Equipped with relevant expertise, an interest in topical issues and a sharp intellect, you have a proven track record of successful campaign development. You will be well versed in the principles and practices of marketing and communications, especially digital marketing, and will be able to apply these flexibly and intelligently. You will be a ‘doer’, a team player who can combine strategic and creative thinking with the willingness and skills to undertake the full range of required tasks yourself. Your ability to rapidly understand and translate policy-related and intellectual content to our audiences will be critical, as will your ability to draw on the exceptional networks and audience expertise that exist across the School, working across teams and building collaborative relationships. Quick to learn, proactive and collaborative by instinct, you will have excellent production skills, primarily in conversion copywriting and visual assets. **Application Process** Please upload a supporting statement that outlines how you meet the selection criteria in your own words, along with your CV and the details of two referees as part of your online application. The closing date for applications is **12 noon (UK time) on Monday 3 February 2025.** We anticipate that interviews will take place during week commencing 10 February 2025.
177322 Campaigns & Marketing Manager (mat cover) JD
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Campaigns and Marketing Manager (maternity cover)
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Grade 7: £38,674 - £46,913 (with a discretionary range to £51,059) p.a., depending on experience
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About the Blavatnik School of Government Our vision is of a world better led, a world better served and a world better governed. We are a global school committed to improving the quality of government and public policymaking worldwide, through three routes: teaching current and future leaders; generating research with impact; and engaging with governments and practitioners. What we offer The School is a collaborative, friendly, and dynamic department based in an award-winning building in Oxford. We host regular events and talks with well-known guest speakers – all of which are open to staff. On the social side, we have regular coffee/cake mornings for staff, a family-friendly Halloween event, and Christmas and summer parties. As an employer, we genuinely care about our employees’ wellbeing and this is reflected in the range of benefits that we offer including: An excellent contributory pension scheme 38 days’ annual leave Family leave schemes and a comprehensive range of childcare services Cycle loan scheme and discounted bus travel and Season Ticket travel loans Membership to a variety of social and sports clubs Opportunities for remote working. More information about working at the School can be found on our jobs page. About the Role We are seeking a Campaigns and Marketing Manager to join our External Relations team to help directly deliver our mission through creative storytelling and applied digital skills. You will run a range of paid and organic communications and marketing campaigns to support the promotion of, and recruitment to, our degree and executive programmes. You will be results-driven, using data and digital tools effectively to shape campaigns and the storytelling you do about the extraordinary and innovative work of the School and of the inspirational people in our global community. This post is to cover the absence of the substantive postholder, who is taking a period of maternity leave. The post is available until 30 June 2026 or the actual return of the substantive postholder, or the resignation of the substantive postholder and employment of a new postholder, whichever is the earliest. We hope the successful candidate can start in May 2025, or as soon as possible thereafter. About You Equipped with relevant expertise, an interest in topical issues and a sharp intellect, you have a proven track record of successful campaign development. You will be well versed in the principles and practices of marketing and communications, especially digital marketing, and will be able to apply these flexibly and intelligently. You will be a ‘doer’, a team player who can combine strategic and creative thinking with the willingness and skills to undertake the full range of required tasks yourself. Your ability to rapidly understand and translate policy-related and intellectual content to our audiences will be critical, as will your ability to draw on the exceptional networks and audience expertise that exist across the School, working across teams and building collaborative relationships. Quick to learn, proactive and collaborative by instinct, you will have excellent production skills, primarily in conversion copywriting and visual assets. Application Process Please upload a supporting statement that outlines how you meet the selection criteria in your own words, along with your CV and the details of two referees as part of your online application. The closing date for applications is 12 noon (UK time) on Monday 3 February 2025. We anticipate that interviews will take place during week commencing 10 February 2025.
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BLAVATNIK SCHOOL OF GOVERNMENT Summary Job title Campaigns and Marketing Manager (maternity cover) Division Social Sciences Department Blavatnik School of Government Location Radcliffe Observatory Quarter, Walton Street, Oxford, OX2 6GG Grade and salary Grade 7: £38,674 - £46,913 (with a discretionary range to £51,059) per annum, depending on experience Hours Full time Contract type Maternity leave cover until 30 June 2026 Reporting to Executive Director of Communications and Events Vacancy reference 177322 Additional information The closing date for applications is 12 noon (UK time) on Monday 3 February 2025 The role We are seeking to appoint a Campaigns and Marketing Manager to join our Communications and Events team to help directly deliver our mission through creative storytelling and applied digital skills. If successful, you will run a range of paid and organic communications and marketing campaigns to support the promotion of, and recruitment to, our executive programmes. You will be results-driven, using data and digital tools effectively to shape campaigns and the storytelling you do about the extraordinary and innovative work of the School and of the inspirational people in our global community. Is this you? Equipped with relevant expertise, an interest in topical issues and a sharp intellect, you have a proven track record of successful campaign development. You will be well versed in the principles and practices of marketing and communications, especially digital marketing, and will be able to apply these flexibly and intelligently. You will be a ‘doer’, a team player who can combine strategic and creative thinking with the willingness and skills to undertake the full range of required tasks yourself. Your ability to rapidly understand and translate policy-related and intellectual content to our audiences will be critical, as will your ability to draw on the exceptional networks and audience expertise that exist across the School, working across teams and building collaborative relationships. Quick to learn, proactive and collaborative by instinct, you will have excellent production skills, primarily in conversion copywriting and visual assets. If you are excited by our mission and are seeking a role where the opportunities for creativity in storytelling are limitless, this is the post for you. The Team The Communications and Events team supports the connections between the School and the wider world through communications and events. You will report to the Executive Director of Communications and Events. You will have two other close colleagues with whom collaboration and open communication is essential to deliver shared goals: • the Media and Communications Manager, responsible for leading media relations and written content for multiple channels including our website, and the management of a range of social media channels • the Digital and Multimedia Manager, responsible for the website, non-campaign multimedia content, brand/design, and digital advice and expertise. Maternity (or other family) leave cover post This post is to cover the absence of the substantive postholder, who is taking a period of maternity leave. The post is available until 30 June 2026 or the actual return of the substantive postholder, or the resignation of the substantive postholder and employment of a new postholder, whichever is the earliest. Responsibilities • Devise and implement paid and organic communications and marketing campaigns in pursuit of key School objectives, producing reports with recommendations for future direction, analysing data and identifying measures for success. These fall into two main areas: o October 2024 Recruitment to executive programmes: Our flagship Executive Public Leaders Programme (EPLP) is targeted at the heads of public organisations, and participants have included New Zealand’s Director-General of Security, Jamaica’s Attorney General, Chile’s national director of 2 educational investment, and the UK Ambassador to Brazil. You will work closely with the Executive Programmes team to develop paid, earned and owned strategic campaigns that promote this and other executive programmes including our Rising Public Leaders Programme (RPLP) and reach targeted candidates. You will present monthly updates to the Executive Programmes team to inform on progress and future direction; o • Recruitment to online courses: Boundless Learning delivers and markets our eight-week online courses for policymakers, so your role is support and quality-control that activity rather than personal delivery. Quality control all assets and text going out under our brand, and help ensure good recruitment to the courses through deploying our owned channels and networks. Each campaign you run will include some or all of the following duties, depending on campaign size and context: o Work with the Executive Director and other senior colleagues to agree strategic objectives, target audience/s, KPIs, campaign budget and timeline; o Plan, develop and implement communications/marketing campaigns designed to deliver the agreed objectives; o Agree the right channels and marketing mix for each campaign to ensure maximum awareness in the target audience and deliver the best possible ROI. The following channels should all be considered, though may not all be used: i. Network marketing: understanding and exploiting the varied networks of the School. This may include equipping people with email signature CTAs, PowerPoint slides, key messages for emails and meetings, etc.; ii. Paid: primarily digital advertising (PPC and other), maximising return from small budgets; iii. Earned: e.g. external blogs and podcasts, University channels, the news media; iv. Owned: School website, social media accounts, blog and enewsletters; CTAs at School events where relevant; events created for purposes of the campaign where relevant; v. Direct email marketing (with a handover point to other teams when conversations need to become personalised): this may include bought mail lists; lists captured through expressions of interest (e.g. via paid ads or School-owned channels); and existing School lists. o October 2024 Lead the creative vision and implementation for all materials for marketing campaigns, with clear, cohesive and accurate marketing messages, copy, visuals, format and design. This should be highly collaborative, drawing on audience knowledge across the School (including the wider community, e.g. alumni). Assets will largely be created by you personally, but may also 3 be commissioned from external providers. Ensure appropriate liaison and sign-off with stakeholders and the Executive Director; o Personally execute most elements of the campaign. This will include asset production, adaptation based on analytics, and where relevant setting up and monitoring digital adverts; and scheduling material for relevant social media channels, in collaboration with the Media and Communications Manager; o Manage relationships with suppliers; o Lead on developing success metrics for campaign performance to evaluate ROI and other outcomes. Develop KPIs to report on campaign performance and to inform future campaign planning. Use relevant analytics and tag management tools including Google Tag Manager to track campaign success. Where relevant, use A/B testing and other methods to ensure good CTR and to optimise ongoing campaigns; o Regularly assess and evaluate technological and digital innovations, trends and emerging channels, and undertaking regular competitor analysis; o Ensure all activities are compliant with current legislation, regulation and internal policies, including but not limited to accessibility standards and GDPR; o Manage the campaign budget to ensure good value and ROI for individual campaigns; o Ensure the campaign is flexible enough to respond to arising opportunities. Other duties • Oversee the digital ad campaigns run by an external supplier to promote the Kyoto Prize at Oxford. Determine the direction of the campaign, evaluating throughout. • Contribute to content gathering and planning for the communications team. This will involve contributing to weekly team discussions about prioritising, scheduling and repurposing content (both campaign and non-campaign) using the team content calendar to strategically manage output. Assist colleagues to create social media assets where necessary. • Contribute your expertise and advice as relevant to channel management and development, for example the website and social media channels. • Establish good relations internally and externally. Internally, forge strong relationships with the School’s faculty, professional staff, and where relevant visitors, fellows, students and alumni; and ensure you constantly keep colleagues informed. Externally, act as an ambassador for the School and, when required, cultivate key partnerships. • Be committed to, and model for others, agile and collaborative ways of working, balancing strategic planning, prioritisation and focus with the ability to rapidly October 2024 4 seize arising opportunities, and drawing on the audience expertise of School colleagues. • Other duties as required, consistent with grade and nature of the role. Selection criteria Essential selection criteria • Outstanding interpersonal skills, ability to actively listen and collaborate and inspire confidence at all levels. You must be able to inform and persuade upwards and sideways and to build effective alliances. It is critical to be able to adapt marketing approaches for an academic environment that changes quickly and that is unfamiliar with marketing processes and principles. • Outstanding written communication skills, with a concise, compelling style, superb written accuracy, and an ability to closely tailor your writing to the audience for maximum persuasive impact. • Astute, intellectually sharp and quick to learn, showing incisive thinking, good judgement, and strength in mastering complex issues quickly. • Substantive relevant experience in campaigns and marketing • Strong skills in the mechanics of campaign implementation and a willingness to implement personally. This should include most of the following: o Production skills (primarily visual assets and copywriting) o Analytics skills, with the ability to use data to adapt and retarget in order to maximise reach, conversion rates and ROI o Skills in setting up and monitoring digital advertising campaigns across multiple channels concurrently • Commitment to understanding the target audience, with the ability to solicit and absorb information about target groups and what will work best for them. This includes a strong awareness of the international diversity of the target audience. • A strong understanding of the role of storytelling (especially individual human stories) in persuading and influencing, and a demonstrated ability to use it. • Excellent knowledge of social media platforms and marketing opportunities to reach new audiences. Experience of tools such as Hootsuite and Trello. • Fluent in the analytics required to track and analyse campaigns. • Experience of using a CRM system to capture customer data, generate leads and build relationships. • Flexible, resilient and responsive, able to adapt quickly to changing plans and new opportunities. • Highly organised, with the ability to prioritise in the face of competing demands and budgets, and work to tight and conflicting deadlines across different teams. • Motivated and engaged by the mission of the Blavatnik School of Government, with good awareness of geopolitics and current affairs. October 2024 5 Desirable selection criteria • Fluent in InDesign and Photoshop or similar platforms to create visual assets and design creative campaign templates. • Understanding of video production process and briefing for oversight of video content for campaigns. Pre-employment screening Standard checks If you are offered the post, the offer will be subject to standard pre-employment checks. You will be asked to provide: proof of your right-to-work in the UK; proof of your identity; and (if we haven’t done so already) we will contact the referees you have nominated. If you have previously worked for the University we will also verify key information such as your dates of employment and reason for leaving your previous role with the department/unit where you worked. You will also be asked to complete a health declaration so that you can tell us about any health conditions or disabilities for which you may need us to make appropriate adjustments. Please read the candidate notes on the University’s pre-employment screening procedures at: https://www.jobs.ox.ac.uk/pre-employment-checks October 2024 6 About the University of Oxford Welcome to the University of Oxford. We aim to lead the world in research and education for the benefit of society both in the UK and globally. Oxford’s researchers engage with academic, commercial and cultural partners across the world to stimulate high-quality research and enable innovation through a broad range of social, policy and economic impacts. We believe our strengths lie both in empowering individuals and teams to address fundamental questions of global significance, while providing all our staff with a welcoming and inclusive workplace that enables everyone to develop and do their best work. Recognising that diversity is our strength, vital for innovation and creativity, we aspire to build a truly diverse community which values and respects every individual’s unique contribution. While we have long traditions of scholarship, we are also forward-looking, creative and cutting-edge. Oxford is one of Europe's most entrepreneurial universities and we rank first in the UK for university spin-outs, and in recent years we have spun out 15-20 new companies every year. We are also recognised as leaders in support for social enterprise. Join us and you will find a unique, democratic and international community, a great range of staff benefits and access to a vibrant array of cultural activities in the beautiful city of Oxford. For more information, please visit www.ox.ac.uk/about/organisation. The Blavatnik School of Government Our vision is of a world better led, a world better served and a world better governed. We are a global school committed to improving the quality of government and public policymaking worldwide, through three routes: teaching current and future leaders; applied research; and engagement with government and practitioners. The School was founded in 2010 and our founding dean is Professor Ngaire Woods. We admitted the first 38 Master of Public Policy (MPP) students in 2012 and we currently accept around 140 MPP students and around eight doctoral students a year. We also accept a small group of students for our MSc in Public Policy Research. The Blavatnik School of Government holds a bronze Athena Swan award to recognise advancement of gender equality: representation, progression and success for all. You can find more information on the Blavatnik School of Government’s website. October 2024 7 How to apply Applications are made through our online recruitment portal. Information about how to apply is available on our Jobs website https://www.jobs.ox.ac.uk/how-to-apply. Your application will be judged solely on the basis of how you demonstrate that you meet the selection criteria stated in the job description. As part of your application you will be asked to provide details of two referees and indicate whether we can contact them now. You will be asked to upload a CV and a supporting statement. The supporting statement must explain how you meet each of the selection criteria for the post. This should be in your own words and provide examples of your skills and experience. This may include experience gained in employment, education, or during career breaks (such as time out to care for dependants) Please upload all documents as PDF files with your name and the document type in the filename. All applications must be received by midday UK time on the closing date stated in the online advertisement. If you currently work for the University please note that: - as part of the referencing process, we will contact your current department to confirm basic employment details including reason for leaving although employees may hold multiple part-time posts, they may not hold more than the equivalent of a full time post. If you are offered this post, and accepting it would take you over the equivalent of full-time hours, you will be expected to resign from, or reduce hours in, your other posts(s) before starting work in the new post. Information for priority candidates A priority candidate is a University employee who is seeking redeployment because they have been advised that they are at risk of redundancy, or on grounds of illhealth/disability. Priority candidates are issued with a redeployment letter by their employing department(s). If you are a priority candidate, please ensure that you attach your redeployment letter to your application (or email it to the contact address on the advert if the application form used for the vacancy does not allow attachments). If you need help Application FAQs, including technical troubleshooting advice is available at: https://staff.web.ox.ac.uk/recruitment-support-faqs Non-technical questions about this job should be addressed to the HR team directly on recruit@bsg.ox.ac.uk To return to the online application at any stage, please go to: www.recruit.ox.ac.uk. Please note that you will receive an automated email from our online recruitment portal to confirm receipt of your application. Please check your spam/junk mail if you do not receive this email. October 2024 8 Important information for candidates Data Privacy Please note that any personal data submitted to the University as part of the job application process will be processed in accordance with the GDPR and related UK data protection legislation. For further information, please see the University’s Privacy Notice for Job Applicants at: https://compliance.admin.ox.ac.uk/job-applicant-privacy-policy. The University’s Policy on Data Protection is available at: https://compliance.admin.ox.ac.uk/data-protection-policy. The University’s policy on retirement The University operates an Employer Justified Retirement Age (EJRA) for very senior research posts at grade RSIV/D35 and clinical equivalents E62 and E82 of 30 September before the 70th birthday. The justification for this is explained at: https://hr.admin.ox.ac.uk/the-ejra. For existing employees on these grades, any employment beyond the retirement age is subject to approval through the procedures: https://hr.admin.ox.ac.uk/the-ejra. There is no normal or fixed age at which staff in posts at other grades have to retire. Staff at these grades may elect to retire in accordance with the rules of the applicable pension scheme, as may be amended from time to time. Equality of opportunity Entry into employment with the University and progression within employment will be determined only by personal merit and the application of criteria which are related to the duties of each particular post and the relevant salary structure. In all cases, ability to perform the job will be the primary consideration. No applicant or member of staff shall be discriminated against because of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. October 2024 9 Benefits of working at the University Employee benefits University employees enjoy 38 days’ paid holiday, generous pension schemes, flexible working options, travel discounts including salary sacrifice schemes for bicycles and electric cars and other discounts. Staff can access a huge range of personal and professional development opportunities. See https://hr.admin.ox.ac.uk/staff-benefits Employee Assistance Programme As part of our wellbeing offering staff get free access to Health Assured, a confidential employee assistance programme, available 24/7 for 365 days a year. Find out more https://staff.admin.ox.ac.uk/health-assured-eap University Club and sports facilities Membership of the University Club is free for University staff. It offers social, sporting, and hospitality facilities. Staff can also use the University Sports Centre on Iffley Road at discounted rates, including a fitness centre, powerlifting room, and swimming pool. See www.club.ox.ac.uk and https://www.sport.ox.ac.uk/. Information for staff new to Oxford If you are relocating to Oxfordshire from overseas or elsewhere in the UK, the University's Welcome Service includes practical information about settling in the area, including advice on relocation, accommodation, and local schools. See https://welcome.ox.ac.uk/ There is also a visa loan scheme to cover the costs of UK visa applications for staff and their dependants. See https://staffimmigration.admin.ox.ac.uk/visa-loan-scheme Family-friendly benefits We are a family-friendly employer with one of the most generous family leave schemes in the Higher Education sector (see https://hr.web.ox.ac.uk/family-leave). Our Childcare Services team provides guidance and support on childcare provision, and offers a range of high-quality childcare options at affordable prices for staff. In addition to 5 University nurseries, we partner with a number of local providers to offer in excess of 450 full time nursery places to our staff. Eligible parents are able to pay for childcare through salary sacrifice, further reducing costs. See https://childcare.admin.ox.ac.uk/. Supporting disability and health-related issues (inc menopause) We are committed to supporting members of staff with disabilities or long-term health conditions, including those experiencing negative effects of menopause. Information about the University’s Staff Disability Advisor, is at https://edu.admin.ox.ac.uk/disabilitysupport. For information about how we support those going through menopause see https://hr.admin.ox.ac.uk/menopause-guidance Staff networks The University has a number of staff networks including for research staff, BME staff, LGBT+ staff, disabled staff network and those going through menopause. Find out more at https://edu.admin.ox.ac.uk/networks October 2024 10 The University of Oxford Newcomers' Club The University of Oxford Newcomers' Club is run by volunteers that aims to assist the partners of new staff settle into Oxford, and provides them with an opportunity to meet people and make connections in the local area. See www.newcomers.ox.ac.uk. Research staff The Researcher Hub supports all researchers on fixed-term contracts. They aim to help you settle in comfortably, make connections, grow as a person, extend your research expertise and approach your next career step with confidence. Find out more https://www.ox.ac.uk/research/support-researchers/researcher-hub Oxford’s Research Staff Society is a collective voice for our researchers. They also organise social and professional networking activities for researchers. Find out more https://www.ox.ac.uk/research/support-researchers/connecting-otherresearchers/oxford-research-staff-society October 2024 11
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