Description of Marketing Assistant – Professional and Open Access Courses
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DEPARTMENT FOR CONTINUING EDUCATION Rewley House, 1 Wellington Square, Oxford OX1 2JA Tel: +44 (0)1865 270360 hr@conted.ox.ac.uk www.conted.ox.ac.uk Job description and selection criteria Job title Marketing Assistant – Professional and Open Access Courses Department Continuing Education Location Rewley House, Wellington Square, Central Oxford Grade and salary Grade 5: £31,459- 36,616 per annum Hours Full time (36.5 hours per week) Contract type Permanent Reporting to Marketing Campaigns Manager Vacancy reference 179865 The role The Professional and Open Access (POAC) courses offered by the Department encompass a wide range of learning opportunities designed to cater to diverse audiences in the UK and internationally. These include short one-day courses open to the public, immersive longerformat summer schools, full-time Pre-Master’s courses, and specialised professional development courses. Each course is tailored to meet the needs of lifelong learners, graduate students and professionals seeking to enhance their skills, and anyone with a keen interest in expanding their knowledge across various disciplines. Working in support of the Marketing Campaigns Manager, the Marketing and Communications Team and the Professional and Open Access Courses team in the achievement of marketing and recruitment objectives, you will contribute to the development and implementation of innovative marketing campaigns across a range of media, to include web communications, SEO, online and offline advertising and email marketing campaigns. You will be expected to use your own initiative in order to make significant contributions to the process of developing effective marketing strategies for Professional and Open Access courses in order to meet specific recruitment targets. Using a range of analytics tools, you will monitor and report on the effectiveness of marketing campaigns to determine their return on investment and guide future campaigns. You’ll be expected to organise your time constructively to manage your own projects and liaise regularly with the Professional and Open Access courses team and Marketing and Communications team as needed. As the role provides a varied portfolio of work, it will suit somebody aiming to develop a wide range of marketing skills. Responsibilities Marketing campaign support           To use your initiative and take responsibility for creating, executing and delivering creative marketing campaigns for specific courses including PPC (Google Ads campaigns, Facebook, Instagram and LinkedIn Paid Campaigns), display advertising, and other marketing activities as part of integrated marketing communications. Assist in the creation of engaging content for social media channels to effectively support the POAC marketing campaigns. Working independently to create and monitor the effectiveness of email campaigns in line with course marketing strategies, working to deadlines and on own initiative. Use a variety of analytics (e.g., Google Analytics) and data from our enrolments database, to create marketing reports to monitor and evaluate effectiveness of marketing activities in promoting our brand and engaging relevant target groups. To gather market intelligence to identify new ways to communicate with target audiences. This may include monitoring competitors' efforts and taking an active role in internal data gathering and analysis. To work effectively with and brief external graphic designers for digital and printed materials and to use Canva or similar to create on-brand assets as required. To take part in events promoting the Department and to contribute to developing and implementing communication plans for online engagement. To arrange and attend photo shoots to ensure engaging and relevant images that can be used in marketing activities. Regularly review the quality, accuracy and timeliness of website content, particularly where it relates to search engine optimisation and keyword optimisation for Google Ads campaigns. To work independently to achieve results and ensure that marketing campaigns are delivered on time and on budget. Marketing Administration     To support the Marketing and Communications Team with administrative and events support relating to Professional and Open Access courses marketing as needed. To develop effective communications with advertisers in order to book, schedule and submit copy on time for print and online advertising. To produce and maintain systems of monitoring and tracking of all marketing campaigns (offline and online) and checking their effectiveness via Google Analytics and other data sources. To take an active role in processing of marketing financial records (purchase orders and invoices).  To undertake any other duties as required by the Marketing Campaigns Manager or Head of Marketing and Communications. The Department runs courses and hosts students and guests outside of normal office hours, including evenings, weekends and bank holidays. There is an expectation that staff will occasionally need to work additional hours to support the smooth running of the Department and its activities. Such hours will be paid as time off in lieu or in line with the University’s policy on overtime. Selection criteria Essential Criteria Stage of the recruitment process when criteria will be considered: Shortlisting Practical Exercise Interview Experience of marketing and campaign planning and implementation using digital and traditional marketing channels. x x Experience in a marketing environment. x x An excellent level of English, and first-rate copywriting skills. x x Accuracy and attention to detail. x x x Excellent administrative and IT skills (for example, MS Office, databases and other systems) and a willingness to extend these skills through appropriate training. x x x The ability to organise, prioritise and manage own workload and deliver effectively. x x x Excellent interpersonal skills and the ability to work effectively with colleagues, and with internal, national and international counterparts and stakeholders. x x Desirable Criteria Stage of the recruitment process when criteria will be considered: Shortlisting Practical Exercise Interview Knowledge of and experience of work in a university environment x x Some experience of dealing with working with external agencies and freelancers to fulfil marketing activities x x Experience of gathering and analysing market research x x x The role would ideally suit a recent graduate with some experience of a marketing-related environment who is seeking to develop a career in marketing. We will provide training and support and exposure to the full marketing mix. About the University of Oxford Welcome to the University of Oxford. We aim to lead the world in research and education for the benefit of society both in the UK and globally. Oxford’s researchers engage with academic, commercial and cultural partners across the world to stimulate high-quality research and enable innovation through a broad range of social, policy and economic impacts. We believe our strengths lie both in empowering individuals and teams to address fundamental questions of global significance, while providing all our staff with a welcoming and inclusive workplace that enables everyone to develop and do their best work. Recognising that diversity is our strength, vital for innovation and creativity, we aspire to build a truly diverse community which values and respects every individual’s unique contribution. While we have long traditions of scholarship, we are also forward-looking, creative and cutting-edge. Oxford is one of Europe's most entrepreneurial universities and we rank first in the UK for university spin-outs, and in recent years we have spun out 15-20 new companies every year. We are also recognised as leaders in support for social enterprise. Join us and you will find a unique, democratic and international community, a great range of staff benefits and access to a vibrant array of cultural activities in the beautiful city of Oxford. For more information, please visit www.ox.ac.uk/about/organisation. Department for Continuing Education The Department for Continuing Education is one of the University’s largest departments and every year has around 19,000 student enrolments on its courses and programmes. Our main areas of work are in continuing and professional education, and we engage with individuals and organisations locally and globally. The Department is headed by the Director, and the senior management team which includes a Deputy Director and two Assistant Directors. There are some 300 members of staff in the Department. Facilities include a Residential Centre (with a hotel and catering operation), Common Room, Library, Lecture Theatre and a range of teaching and computing rooms. We also have a dedicated online course production unit, Technology-Assisted Lifelong Learning (TALL), which specialises in online course development and consultancy. For more information, please visit: www.conted.ox.ac.uk. How to apply Applications are made through our e-recruitment system and you will find all the information you need about how to apply on our Jobs website https://www.jobs.ox.ac.uk/how-to-apply. Your application will be judged solely on the basis of how you demonstrate that you meet the selection criteria stated in the job description. As part of your application you will be asked to provide details of two referees and indicate whether we can contact them now. You must upload a CV and a supporting statement. The supporting statement must explain how you meet each of the selection criteria for the post using examples of your skills and experience. This may include experience gained in employment, education, or during career breaks (such as time out to care for dependants). Please note that applications that do not contain a supporting statement that addresses each of the selection criteria will not be considered. Please upload all documents as PDF files with your name and the document type in the filename. All applications must be received by midday UK time on the closing date stated in the online advertisement. Information for priority candidates A priority candidate is a University employee who is seeking redeployment because they have been advised that they are at risk of redundancy, or on grounds of ill-health/disability. Priority candidates are issued with a redeployment letter by their employing department(s). If you are a priority candidate, please ensure that you attach your redeployment letter to your application (or email it to the contact address on the advert if the application form used for the vacancy does not allow attachments). If you need help Help and support is available from: https://hrsystems.admin.ox.ac.uk/recruitment-support If you require any further assistance please email recruitment.support@admin.ox.ac.uk. To return to the online application at any stage, please go to: www.recruit.ox.ac.uk. Please note that you will receive an automated email from our e-recruitment system to confirm receipt of your application. Please check your spam/junk mail if you do not receive this email. Important information for candidates Important information for candidates Data Privacy Please note that any personal data submitted to the University as part of the job application process will be processed in accordance with the GDPR and related UK data protection legislation. For further information, please see the University’s Privacy Notice for Job Applicants at: https://compliance.admin.ox.ac.uk/job-applicant-privacy-policy. The University’s Policy on Data Protection is available at: https://compliance.admin.ox.ac.uk/data-protection-policy. The University’s policy on retirement The University operates an Employer Justified Retirement Age (EJRA) for very senior research posts at grade RSIV/D35 and clinical equivalents E62 and E82 of 30 September before the 70th birthday. The justification for this is explained at: https://hr.admin.ox.ac.uk/the-ejra. For existing employees on these grades, any employment beyond the retirement age is subject to approval through the procedures: https://hr.admin.ox.ac.uk/the-ejra. There is no normal or fixed age at which staff in posts at other grades have to retire. Staff at these grades may elect to retire in accordance with the rules of the applicable pension scheme, as may be amended from time to time. Equality of opportunity Entry into employment with the University and progression within employment will be determined only by personal merit and the application of criteria which are related to the duties of each particular post and the relevant salary structure. In all cases, ability to perform the job will be the primary consideration. No applicant or member of staff shall be discriminated against because of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. Benefits of working at the University Employee benefits University employees enjoy 38 days’ paid holiday, generous pension schemes, travel discounts, and a variety of professional development opportunities. Our range of other employee benefits and discounts also includes free entry to the Botanic Gardens and University colleges, and discounts at University museums. See https://hr.admin.ox.ac.uk/staff-benefits University Club and sports facilities Membership of the University Club is free for all University staff. The University Club offers social, sporting, and hospitality facilities. Staff can also use the University Sports Centre on Iffley Road at discounted rates, including a fitness centre, powerlifting room, and swimming pool. See www.club.ox.ac.uk and https://www.sport.ox.ac.uk/. Information for staff new to Oxford If you are relocating to Oxfordshire from overseas or elsewhere in the UK, the University's Welcome Service website includes practical information about settling in the area, including advice on relocation, accommodation, and local schools. See https://welcome.ox.ac.uk/ There is also a visa loan scheme to cover the costs of UK visa applications for staff and their dependents. See https://staffimmigration.admin.ox.ac.uk/visa-loan-scheme Family-friendly benefits With one of the most generous family leave schemes in the Higher Education sector, and a range of flexible working options, Oxford aims to be a family-friendly employer. We also subscribe to the Work+Family Space, a service that provides practical advice and support for employees who have caring responsibilities. The service offers a free telephone advice line, and the ability to book emergency back-up care for children, adult dependents and elderly relatives. See https://hr.admin.ox.ac.uk/my-family-care Childcare The University has excellent childcare services, including five University nurseries as well as University-supported places at many other private nurseries. For full details, including how to apply and the costs, see https://childcare.admin.ox.ac.uk/ Disabled staff We are committed to supporting members of staff with disabilities or long-term health conditions. For further details, including information about how to make contact, in confidence, with the University’s Staff Disability Advisor, see https://edu.admin.ox.ac.uk/disability-support Staff networks The University has a number of staff networks including the Oxford Research Staff Society, BME staff network, LGBT+ staff network and a disabled staff network. You can find more information at https://edu.admin.ox.ac.uk/networks The University of Oxford Newcomers' Club The University of Oxford Newcomers' Club is an organisation run by volunteers that aims to assist the partners of new staff settle into Oxford, and provides them with an opportunity to meet people and make connections in the local area. See www.newcomers.ox.ac.uk.
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Oxford University Department for Continuing Education is seeking to appoint a Marketing Assistant to promote its Professional and Open Access courses and events (POAC) to diverse audiences in the UK and internationally. These include one-day and weekend events, residential summer schools, full-time Pre- Master’s courses, and professional development courses. **About the role** The role will involve supporting the Marketing Campaigns Manager, Marketing and Communications Team and the POAC Team to achieve marketing and recruitment objectives. This will involve contributing to the development and implementation of innovative marketing campaigns across a range of media, to include web communications, SEO, digital and traditional advertising and email marketing campaigns. You’ll be expected to use your own initiative in order to make significant contributions to the process of developing effective marketing strategies for POAC courses to meet recruitment targets. Using a range of analytics tools, you’ll monitor and report on the effectiveness of marketing campaigns to determine their return on investment to inform future campaigns. You’ll also organise your time constructively to manage your own projects. You will regularly review the quality, accuracy and timeliness of website content, particularly where it relates to search engine optimisation and keyword optimisation for Google Ads campaigns. You will also work independently to achieve results and ensure that marketing campaigns are delivered on time and on budget. This is a full-time position, available on a permanent contract. **About you** The role would ideally suit a recent graduate with some experience of a marketing-related environment who is seeking to develop a career in marketing. You should be able to demonstrate some relevant experience in a marketing, PR or communications environment, as you will be expected to be proactive and take responsibility for creating, implementing and monitoring creative marketing campaigns. This might include PPC, display advertising, digital communications and other marketing activities as part of integrated marketing communications. **About us** We provide opportunities for people from a wide variety of backgrounds to benefit from the University’s rich and unique resources. We are ambitious and forward-thinking, with a strong sense of identity and community. Our mission is to inspire people locally, nationally and globally by extending access to Oxford’s world-class teaching and resources through flexible and inclusive opportunities for study and research. Colleagues uphold our Mission, Vision and Values and actively promote a culture of equality, diversity and inclusion. **What we offer** Your happiness and wellbeing at work matters to us, so we offer a range of family friendly and financial benefits including: • An excellent contributory pension scheme • 38 days’ annual leave • A comprehensive range of childcare services • Family leave schemes • Cycle loan scheme • Membership to a variety of social and sports clubs • Discounted bus travel and season ticket travel loans **Application process** You will be required to upload a supporting statement detailing how you meet each of the advertised job criteria, a CV, and the details of two referees. To make informal enquiries about the post please contact HR@conted.ox.ac.uk The closing date for applications is 12 noon on Thursday 12 June 2025. Interviews will take place as soon as possible after the closing date. Bring your expertise to the University of Oxford and be a part of a community that values creativity, diversity, and excellence. The University of Oxford is an equal opportunity employer and welcomes applications from individuals regardless of their background.
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Turtle description of Marketing Assistant – Professional and Open Access Courses
Standard Grade 5: £31,459 - £36,616 per annum
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Oxford University Department for Continuing Education is seeking to appoint a Marketing Assistant to promote its Professional and Open Access courses and events (POAC) to diverse audiences in the UK and internationally. These include one-day and weekend events, residential summer schools, full-time Pre-Master’s courses, and professional development courses. About the role The role will involve supporting the Marketing Campaigns Manager, Marketing and Communications Team and the POAC Team to achieve marketing and recruitment objectives. This will involve contributing to the development and implementation of innovative marketing campaigns across a range of media, to include web communications, SEO, digital and traditional advertising and email marketing campaigns. You’ll be expected to use your own initiative in order to make significant contributions to the process of developing effective marketing strategies for POAC courses to meet recruitment targets. Using a range of analytics tools, you’ll monitor and report on the effectiveness of marketing campaigns to determine their return on investment to inform future campaigns. You’ll also organise your time constructively to manage your own projects. You will regularly review the quality, accuracy and timeliness of website content, particularly where it relates to search engine optimisation and keyword optimisation for Google Ads campaigns. You will also work independently to achieve results and ensure that marketing campaigns are delivered on time and on budget. This is a full-time position, available on a permanent contract. About you The role would ideally suit a recent graduate with some experience of a marketing-related environment who is seeking to develop a career in marketing. You should be able to demonstrate some relevant experience in a marketing, PR or communications environment, as you will be expected to be proactive and take responsibility for creating, implementing and monitoring creative marketing campaigns. This might include PPC, display advertising, digital communications and other marketing activities as part of integrated marketing communications. About us We provide opportunities for people from a wide variety of backgrounds to benefit from the University’s rich and unique resources. We are ambitious and forward-thinking, with a strong sense of identity and community. Our mission is to inspire people locally, nationally and globally by extending access to Oxford’s world-class teaching and resources through flexible and inclusive opportunities for study and research. Colleagues uphold our Mission, Vision and Values and actively promote a culture of equality, diversity and inclusion. What we offer Your happiness and wellbeing at work matters to us, so we offer a range of family friendly and financial benefits including: • An excellent contributory pension scheme • 38 days’ annual leave • A comprehensive range of childcare services • Family leave schemes • Cycle loan scheme • Membership to a variety of social and sports clubs • Discounted bus travel and season ticket travel loans Application process You will be required to upload a supporting statement detailing how you meet each of the advertised job criteria, a CV, and the details of two referees. To make informal enquiries about the post please contact HR@conted.ox.ac.uk The closing date for applications is 12 noon on Thursday 12 June 2025. Interviews will take place as soon as possible after the closing date. Bring your expertise to the University of Oxford and be a part of a community that values creativity, diversity, and excellence. The University of Oxford is an equal opportunity employer and welcomes applications from individuals regardless of their background.
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