CRM and Digital Marketing Coordinator

**About the role**



The Gardens, Libraries, and Museums (GLAM) at the University of Oxford are
looking for a highly organised and detail-oriented CRM and Digital Marketing
Coordinator to support the implementation of the Galaxy Audience Platform
Project (GAPP). This ambitious project aims to centralise and streamline
audience engagement across GLAM, ensuring an audience-focused approach to
visitor engagement, loyalty, and revenue growth.





As CRM and Digital Marketing Coordinator, you will play a key role in
implementing and optimising the GLAM Dynamics system. You will support the
rollout of the CRM, champion its adoption across GLAM sites, and ensure the
smooth integration of digital marketing and e-communications. Your
responsibilities will include:



• Assisting with the analysis, configuration, testing, and deployment of the
new CRM system.



• Managing data administration, ensuring compliance with GDPR and data
governance policies.



• Delivering training and maintaining user manuals to support colleagues
across GLAM.



• Developing and implementing email marketing templates, customer journeys,
and performance metrics.



• Collaborating with internal stakeholders to ensure CRM utilisation aligns
with audience engagement objectives.





This is a fixed-term (18 months), full-time role, working 37.5 hours per week.



The role supports a hybrid working model, with the expectation of working on-
site a minimum two days per week.





**About You**



We are seeking a proactive and analytical individual with the following
essential skills:



• Knowledge of marketing, communications, or membership services, with
experience using CRM or ticketing systems.



• Hands-on experience with email marketing platforms and a strong
understanding of customer journeys.



• A good grasp of GDPR compliance and experience managing digital databases.



• Strong analytical skills and confidence in reporting on digital engagement
and campaign performance.



• Excellent written and verbal communication skills, with the ability to
simplify complex topics for non-specialist audiences.



• Advanced IT skills, particularly in Microsoft Word and Excel.



• The ability to work collaboratively with colleagues across different
departments and functions.





The following skills are also desirable:



• Experience in digital marketing or working with a media and digital
advertising agency.



• Knowledge or experience in the library, museum, or cultural heritage sector.





**What We Offer**



As an employer, we genuinely care about our employees’ wellbeing, and this is
reflected in the range of benefits that we offer including:



• An excellent contributory pension scheme



• 38 days of annual leave



• A comprehensive range of childcare services



• Family leave schemes



• Cycle loan scheme



• Discounted bus travel and Season Ticket travel loans



• Opportunities for personal and professional development.



• Flexible working arrangements, including some remote working, may be
available depending on operational needs.





More information is available at https://hr.admin.ox.ac.uk/staff-benefits





**Diversity**



Our staff and students come from all over the world, and we proudly promote a
friendly and inclusive culture. Diversity is positively encouraged, through
diverse groups and champions, as well as a number of family-friendly policies,
such as the right to apply for flexible working and support for staff
returning from periods of extended absence, for example, shared parental
leave.





**How to apply**



You will be required to upload your CV and a supporting statement as part of
your online application. Your supporting statement should list each of the
essential and desirable selection criteria, as listed in the job description,
and explain how you meet each one. CVs alone will not be considered.





We aim to provide a supportive working environment and are happy to discuss
training and professional development opportunities. The Chair of this
recruitment panel will be Helen Moulden, Head of Commercial Systems, who can
be contacted with enquiries relating to the role
(helen.moulden@glam.ox.ac.uk). General queries about the recruitment and
application process should be directed to the Recruitment team within our
Human Resources department (recruitment@glam.ox.ac.uk).





Only applications received online **by 12.00 midday** GMT on Friday 21st
February 2025 can be considered. Interviews are expected to take place on
Wednesday 5th March 2025 and Thursday 6th March 2025.